Join us for a transformative one-hour session designed to empower EMS leaders and enhance the reputation of EMS professionals both within their organizations and in the broader community. Discover innovative strategies for fostering a workplace culture that not only supports but champions EMS personnel as integral and unified team members.

During this engaging presentation, attendees will master the vital technique of “managing by walking around,” adapted for EMS as “taking a ride.” This approach promotes direct involvement with your team, significantly enhancing engagement and morale. You will also learn how to apply the structured, disciplined aspects of military culture to EMS operations, thereby strengthening teamwork and operational efficiency. Furthermore, this session will explore the essential role of EMS leaders as credible communicators. By using example media campaigns provided in the webinar, leaders can enhance public trust and build prestige for EMS caregivers.

Speaker: Janet Smith

Since 1991, Janet Smith has been a leading figure in EMS and healthcare marketing as the owner and president of JS&A On Assignment and On Assignment Studios. Her firm provides specialized services in branding, public relations, marketing, and media production for healthcare entities, EMS agencies, and fire departments. Smith has played a pivotal role in re-branding products, launching EMS services and products, authoring essential industry guides like the American Ambulance Association’s (AAA) Public Relations and Marketing Handbook, and producing award-winning work that earned her clients national recognition. Recognized by EMS1.com as one of the 14 most influential women in EMS in 2016, she further cemented her status in 2023 by receiving the AAA's inaugural Vanguard Award for her trailblazing contributions to the industry. Over the decades, Janet has also greatly impacted EMS procurement and RFP processes across the U.S., securing high success rates for her clients, while her strategic guidance has been instrumental in developing and promoting EMS awareness programs like the No Panic Please! Program for children. Additionally, her creative output includes producing safety-focused media like the Close Call® TV series and the I'M GOOD! animated series, illustrating her multifaceted influence in EMS communications and public safety.